Events for Brands. Artists for Impact.
Birkenstock Brand Activations
Browns, Holt Renfrew, festivals and live events
Recent Birkenstock activations produced with Browns and Holt Renfrew show how artist-led customization can support both customer experience and retail results. At Browns Yorkdale, 75 of 116 purchased Birkenstock pairs were customized during the activation weekend, turning 65% of purchased pairs into one-of-one customer takeaways. The store saw a +31% week-over-week lift in total store sales, a +513% week-over-week lift in Birkenstock sales, +20% more people passing the store, and +45% more people coming inside.
- In-store sandal customization for Browns Yorkdale
- Premium retail activations with Holt Renfrew
- 30 upcoming summer activations across Canada
- Live concerts and events at Rogers Stadium and RBC Amphitheatre
- Montreal festivals including Osheaga, IleSoniq and more
Built for retail stores, outdoor events, festivals and high-traffic brand moments where people want something personal to take home.
A strong share of purchased pairs were customized during the activation weekend.
Most weekend footwear purchases became one-of-one customer takeaways.
Total store sales increased week over week during the program.
Featured product sales rose sharply week over week at the host location.
More people passed the storefront and more visitors came inside.
Planning a retail or event activation?
Let's build the moment →Brands are looking for moments people actually want to step into. A strong activation should do more than decorate a space. It should bring people in, give them something personal to participate in, and leave them with a story they want to share.
"Art has the power to transform spaces and create lasting connections between brands and people."
Our work has generated millions of brand impressions in-store and at events for innovative brands.
Interested in working together?
Let's talk about your project →Frequent contributors include: BirdO. Clandestinos. Elicser Elliott. Pascal Paquette. Peru143. And so many more.
Well and Good Art Group
For Impact
We work with agencies, brands, and communities to produce immersive experiences with genre-defying artists.
- Installations & Displays
- Events & Exhibits
- Murals & Public Art
- Experiential Marketing
- And so much more.
Including projects for: American Express, Canadian Premiere League, Birkenstock, Converse, Asics. And so many more.
WELL AND GOOD ART GROUP | EST. 2007
READY TOCOLLABORATE?
Planning a retail launch, festival activation, or artist-led customization program? We help brands turn in-person moments into something people keep talking about.
General Inquiries
Phone:
+1 416 722 7074
Email:
info@wellandgood.ca
Toronto, Canada