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Contact Well and Good
Events for Brands. Artists for Impact.

Birkenstock Brand Activations

Browns, Holt Renfrew, festivals and live events

This spring, Well and Good produced Birkenstock customization events with Browns and Holt Renfrew, turning retail traffic into live artist-led brand experiences.

  • In-store sandal customization for Browns Yorkdale
  • Premium retail activations with Holt Renfrew
  • 30 upcoming summer activations across Canada
  • Live concerts and events at Rogers Stadium and RBC Amphitheatre
  • Montreal festivals including Osheaga, IleSoniq and more

Built for retail stores, outdoor events, festivals and high-traffic brand moments where people want something personal to take home.

75 of 116 purchased pairs were customized at Browns Yorkdale.

65% of weekend Birkenstock pairs became one-of-one customer takeaways.

Yorkdale saw a +31% week-over-week sales boost across total store sales.

Birkenstock sales saw a +513% week-over-week lift, with Yorkdale driving 20% of chain growth.

+20% more people passed the Yorkdale store, and +45% more people came inside.

Planning a retail or event activation?

Let's build the moment →
"+45% more people came into our store — this activation definitely brought people in."
Birkenstock brand activation at Browns
Birkenstock Browns activation detail
Birkenstock brand activation at Holt Renfrew
Birkenstock Holt Renfrew activation detail
Birkenstock Holt Renfrew activation display
"Art has the power to transform spaces and create lasting connections between brands and people."

Our work has generated millions of brand impressions in-store and at events for innovative brands.

Interested in working together?

Let's talk about your project →

Frequent contributors include: BirdO. Clandestinos. Elicser Elliott. Pascal Paquette. Peru143. And so many more.

Well and Good Art Group

For Impact

We work with agencies, brands, and communities to produce immersive experiences with genre-defying artists.

  • Installations & Displays
  • Events & Exhibits
  • Murals & Public Art
  • Experiential Marketing
  • And so much more.

Including projects for: American Express, Canadian Premiere League, Birkenstock, Converse, Asics. And so many more.

Colorful abstract mural featuring geometric shapes and patterns
American Express
Large-scale portrait mural on a building facade
American Express
Dynamic mural depicting running figures in vibrant colors
ASICS
Street art mural showcasing stylized lettering and urban elements
Converse
Sports-themed mural featuring soccer players and team logos
Mural Art
Graffiti-style mural with bold typography and character illustrations
Peru143

WELL AND GOOD ART GROUP | EST. 2007

READY TOCOLLABORATE?

Planning a retail launch, festival activation, or artist-led customization program? We help brands turn in-person moments into something people keep talking about.

Call Steve